ESG/CSR – opportunities you should be exploiting

Behind the cryptic abbreviations ESG (environment, social, governance) and CSR (corporate social responsibility) lie some huge opportunities for companies. After all, it is increasingly the case that financial aspects are not the only deciding factor in investment valuations. Are you challenged by the growing legal and social demands for sustainable business practices? Then we can help you turn the challenges into tangible opportunities.

CROSS ALLIANCE | Sustainability
Your social impact also has some bearing

Society is demanding increasing transparency from companies regarding the impact of their business activities on people and the environment. Corporate social responsibility is not just communicative expectation management, but the willingness of companies to open up to social concerns and make a responsible contribution to the sustainable development of society.

Being sustainable is also far-sighted. It runs through all areas of the company and along all stages of the value chain. Companies with an ESG focus are exposed to lower risks. In addition, companies with defined corporate governance build a more stable relationship with their customers and employees.

Combined with this, the sustainability strategy and the sustainability report are a tremendous opportunity. They create transparency and meet the information needs of financial markets, stakeholders and the media. At the same time, they raise the importance of the issue of sustainability in the corporate consciousness and in the self-image of employees.

How we can help you

If you’re looking for effective ESG processes and to create a ESG report, you’ve come to the right place. Because listed or non-listed companies, or those that want to become listed companies, need a sustainability concept and reliable ESG data. Why? Because otherwise they risk exclusion from investor portfolios and violate their legal obligations.

Sustainability communication that is as smart as it is accurate shows how your company can minimize ESG risks and take advantage of sustainable opportunities to sustain long-term profits. So if you, too, are concerned with the effective implementation and management of ESG criteria and the preparation of a legally compliant sustainability report, you’ve come to the right place. We can do this specifically with you and for you:


Understanding and implementing sustainability as a living process:

  • Workshop with the Executive Board and Senior Management
  • Analysis of the current status and development of the sustainability concept
  • Stakeholder and materiality analysis
  • Definition of sustainability goals
  • Support in formulating a sustainability strategy
  • Implementation of a legally compliant whistleblower system
  • Training of employees and board members on compliance issues

Internal sustainability communication as a continuous process that must be lived within the company:

  • Support in communication with all employees
  • Assist with ESG data collection and monitoring
  • Regular Jour Fix meetings
  • Kick-off meetings on the latest developments in national and international regulations
  • Creation of a Code of Conduct and support in its internal communication

The open exchange with external stakeholders represents a win-win situation:

  • Support of ESG rating processes
  • Answering the questionnaires of rating agencies and fund managers
  • Support in communication with investors
  • Creation of content for the corporate website

Sustainability reporting facilitates access to capital markets and ensures social acceptance:

  • Identification of the required ESG KPIs
  • Sustainability reporting based on the appropriate or required reporting framework and corresponding regulations
  • Realization of the report including layout concept, graphics and design
  • Final quality check

Areas of expertise


Investor relations

CROSS ALLIANCE | Media Relations

Media relations

CROSS ALLIANCE | Financial reporting

Financial reporting


Capital markets

cross alliance media training teaser

Media training

CROSS ALLIANCE | Sustainability


Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not the short-term storm in a teacup, but the establishment of a long-term reputation."

Since the year 2000, Michael Knecht has been advising and supporting publicly traded and privately held small to medium-sized enterprises, including MDAX and DAX companies, on matters related to financial communication and investor relations. Since October 2023, he has served as the Director of Investor Relations at CROSS ALLIANCE. His wealth of experience spans daily investor relations activities, initial public offerings (IPOs), bond issuances, compensation reports, reporting, and shareholder magazines.

Since 2023 Director Investor Relations at CROSS ALLIANCE
2012 until 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 bis 2011 Senior Consultant at Ascendo Management
2000 bis 2007 various consulting positions at Buchanan Capital Group
Diploma in Economics / LMU Munich

T: +49 89 125 09 03 32

Markus Horntrich, Senior Consultant

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate
Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

T: +49 89 125 09 03 30
M: +49 170 321 42 26

Michael Lang, Partner

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

T: +49 89 125 09 03 34

Susan Hoffmeister, Managing Director

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Director Susan Hoffmeister supports listed companies with their investor relations and ESG.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years
Extensive IPO experience

T: +49 89 125 09 03 33

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As ESG analyst and investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Head of ESG and Director, since 2019 Consultant at CROSS ALLIANCE
EFFAS Certified ESG Analyst / MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

T: +49 89 125 09 03 35

Sven Pauly, Managing Partner

"I develop innovative concepts for our clients, which actively contributes to their success."

With many years of experience in TV news production, Sven Pauly specializes in reporting, rule communication of listed companies as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, with CROSS ALLIANCE since 2016.
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production

T: +49 89 125 09 03 31