1. Privacy at a glance

General information

The following information gives a simple overview of what happens with your personal data when you visit our website. Personal data is all data that enables you to be personally identified. Detailed information on data protection can be found in our privacy policy set out below this text.

Data recording on our website

Who is responsible for data recording on this website?

Data processing on this website is performed by the website operator. The operator's contact details can be found in the "Legal notice" section of this website.

How do we record your data?

Some of your data is gathered when you submit it to us. For example, this can be data that you enter in a contact form.

Other data is recorded automatically by our IT systems when you visit our website. This is primarily technical data (e.g. web browser, operating system or time of the page view). This data is recorded automatically as soon as you access our website.

What do we use your data for?

Some of the data is gathered in order to ensure fault-free provision of the website. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information, at no charge, on the origin, recipients and purpose of your stored personal data at any time. You also have a right to request correction, blocking or erasure of this data. If you have any questions about this or any other aspect of data protection, you are welcome to contact us at any time at the address stated in the "Legal notice" section. Furthermore, you are entitled to complain to the competent supervisory authority.

2. General details and mandatory information


The operators of these pages take protection of your personal data very seriously. We handle your personal data in strict confidence and in line with the statutory data protection regulations as well as this privacy policy.

If you use this website, various items of personal data are gathered. Personal data is data that enables you to be personally identified. This privacy policy explains what data we gather and what we use it for. It also explains how and for what purpose this is done.

Please note that data transfer on the internet (e.g. in the event of communication by e-mail) may involve security vulnerabilities. It is not possible to fully protect the data against access by third parties.

Details of the controller

The controller involved in data processing on this website is:

CROSS ALLIANCE communication GmbH
Susan Hoffmeister
Bahnhofstrasse 98
82166 Gräfelfing/Munich, Germany

Tel.: +49 (0) 89 89 82 72 27

The controller is the natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Withdrawing your consent to data processing

Many instances of data processing are allowed only with your express consent. You may withdraw your consent at any time. All you need to do is send us an informal notification via e-mail. Your withdrawal of consent will not affect the lawfulness of processing before your consent was withdrawn.

Right to file a complaint with the competent supervisory authority

The data subject has the right to file a complaint with the competent supervisory authority in the event of an infringement of data protection law. The competent supervisory authority on matters relating to data protection is the state data protection officer of the federal state in which our company has its head office. A list of the data protection officers and their contact details can be accessed via the link below:

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract turned over to you or to a third party in a commonly used and machine-readable format. If you request that the data be transmitted directly to another controller, we will do so only if technologically feasible.

SSL and TLS encryption

For security reasons and to protect the transferring of confidential content, such as orders or enquiries that you send to us as the website operator, this website uses SSL and TLS encryption. An encrypted connection can be identified by a change in the address line of your browser from "http://" to "https://" and the padlock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Access, blocking, erasure

Within the framework of applicable statutory provisions, you have the right to receive, at any time and free of charge, access to your stored personal data as well as information about its origin, recipients, the purpose of processing and, if necessary, the right to have the data rectified, blocked or erased. If you have any questions about this or any other aspect of personal data, you are welcome to contact us at any time at the address stated in the "Legal notice" section.

Objection to advertising e-mails

Objection is hereby stated to the use of the contact details published in the mandatory legal notice to send advertising and information materials that are not expressly requested. The operators of the webpages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for instance through spam e-mails.

3. Data recording on our website


Some of the webpages use what are known as cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our content more user-friendly, more efficient and more secure. Cookies are small text files that are placed on your computer and that your browser stores.

Most of the cookies we use are known as session cookies. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser the next time you visit our website.

You can configure your browser settings to inform you when cookies are placed and to only accept cookies on a case-by-case basis, to refuse to accept cookies in certain cases or as a general rule, and to automatically activate deletion of cookies when the browser is closed. Deactivating cookies may limit the functionality of this website.

Cookies that are needed to perform electronic communications or provide certain functions you require (e.g. shopping basket) are stored in accordance with point f) of Article 6(1) GDPR. The website operator has a legitimate interest in storing cookies to enable it to provide services without any technical errors and as effectively as possible. If other types of cookies (e.g. cookies that analyse your user behaviour) are stored, they will be discussed separately in this privacy policy.

Server log files

The provider of the webpages automatically collects and stores information using what are known as server log files, which your browser automatically transmits to us. That information is as follows:

  • Browser type and version
  • Operating system used
  • Referring URL
  • Host name of accessing computer
  • Time of server request
  • IP address

This data is not combined with other sources of data.

Data processing is performed in accordance with point f) of Article 6(1) GDPR, which permits processing of data for the performance of a contract or for taking steps prior to entering into a contract.

4. Plugins and tools

Google web fonts

This website uses what are known as web fonts provided by Google for the uniform representation of fonts. When you call up a webpage, your browser loads the required web fonts into your browser cache to correctly display texts and fonts.

To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google web fonts is in the interest of a consistent and attractive presentation of our online content. This constitutes a legitimate interest in accordance with point f) of Article 6(1) GDPR.

If your browser does not support web fonts, a default font will be used by your computer.

More information about Google web fonts can be found at and in Google's privacy policy:

Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not the short-term storm in a teacup, but the establishment of a long-term reputation."

Since the year 2000, Michael Knecht has been advising and supporting publicly traded and privately held small to medium-sized enterprises, including MDAX and DAX companies, on matters related to financial communication and investor relations. Since October 2023, he has served as the Director of Investor Relations at CROSS ALLIANCE. His wealth of experience spans daily investor relations activities, initial public offerings (IPOs), bond issuances, compensation reports, reporting, and shareholder magazines.

Since 2023 Director Investor Relations at CROSS ALLIANCE
2012 until 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 bis 2011 Senior Consultant at Ascendo Management
2000 bis 2007 various consulting positions at Buchanan Capital Group
Diploma in Economics / LMU Munich

Markus Horntrich, Senior Consultant

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate
Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Lang, Partner

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

Susan Hoffmeister, Managing Director

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Director Susan Hoffmeister supports listed companies with their investor relations and ESG.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years
Extensive IPO experience

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As ESG analyst and investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Head of ESG and Director, since 2019 Consultant at CROSS ALLIANCE
EFFAS Certified ESG Analyst / MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

Sven Pauly, Managing Partner

"I develop innovative concepts for our clients, which actively contributes to their success."

With many years of experience in TV news production, Sven Pauly specializes in reporting, rule communication of listed companies as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, with CROSS ALLIANCE since 2016.
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production