It's good when everyone plays to their strengths.

The name CROSS ALLIANCE says it all: we maintain a highly successful network of experts because one person can’t do it all. We focus on providing financial communications of the most professional standard. We bring appropriate partners on board based on the requirements and project. Everyone in the alliance has exceptionally high standards of quality and reliability in common.

Our partners

Corporate finance:

Aalto Capital

Hand in hand with our partner Aalto Capital, we develop customised bonds and equities solutions for international clients. Aalto Capital is a reliable consultancy for all corporate finance, capital markets and M&A transactions. Aalto Capital has offices in London, Munich, Helsinki, Stockholm, Zurich and New York.

Public relations:


Together with our partner Newskontor, a PR agency specialising in business and finance, we provide our clients with targeted consultations to address all their communication issues at the highest level. So they can rest assured they are always receiving the very best consulting services.

Capital market conferences:

HIT - Hamburger Investorentag

Hamburger Investorentag (HIT) is the capital market conference held in north Germany for small and mid-cap companies from Germany, Austria and Switzerland (DACH). The event organiser is Montega AG – a leading research company with no ties to a bank and a clear focus on German SMEs. Its coverage universe includes equities that are listed on the MDAX, TecDAX and SDAX and select second-tier stocks, and it is constantly expanded through successful stock picking. CROSS ALLIANCE Communication GmbH supports the Hamburger Investorentag.

Investor Access

Together with INVESTOR ACCES, Paris, an independent and leading agency with more than 30 years of experience in organising financial events, we establish and intensify the contact between institutional investors and listed companies. We offer our clients conferences in Amsterdam, Copenhagen, Frankfurt, Geneva, London, Madrid, Paris and Stockholm.

Sustainability reporting:


As our name CROSS ALLIANCE suggests, we also offer a comprehensive network of professional partners in the field of ESG, who support us or you in the various aspects and areas of ESG consulting both in reporting and implementation of ESG measures. The portfolio of our ESG ALLIANCE includes the development of a customized sustainability strategy for all stakeholders including materiality analysis, ESG data collection, EU taxonomy compliance review and preparation of a legally compliant ESG report. Together with our cooperation partners, we offer regular workshops on various ESG topics, e.g. on the latest developments in EU regulations, whistleblowing, compliance and the implementation of Code of Conducts.

In addition, we support you as our clients in the implementation of an EU-compliant whistleblowing system.

Our partners currently include:

–       VIRIDAD GmbH (

–       C.W.G. Whistleblowing GmbH (

Areas of expertise


Investor relations

CROSS ALLIANCE | Media Relations

Media relations

CROSS ALLIANCE | Financial reporting

Financial reporting


Capital markets

cross alliance media training teaser

Media training

CROSS ALLIANCE | Sustainability


Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not the short-term storm in a teacup, but the establishment of a long-term reputation."

Since the year 2000, Michael Knecht has been advising and supporting publicly traded and privately held small to medium-sized enterprises, including MDAX and DAX companies, on matters related to financial communication and investor relations. Since October 2023, he has served as the Director of Investor Relations at CROSS ALLIANCE. His wealth of experience spans daily investor relations activities, initial public offerings (IPOs), bond issuances, compensation reports, reporting, and shareholder magazines.

Since 2023 Director Investor Relations at CROSS ALLIANCE
2012 until 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 bis 2011 Senior Consultant at Ascendo Management
2000 bis 2007 various consulting positions at Buchanan Capital Group
Diploma in Economics / LMU Munich

Markus Horntrich, Senior Consultant

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate
Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Lang, Partner

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

Susan Hoffmeister, Managing Director

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Director Susan Hoffmeister supports listed companies with their investor relations and ESG.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years
Extensive IPO experience

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As ESG analyst and investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Head of ESG and Director, since 2019 Consultant at CROSS ALLIANCE
EFFAS Certified ESG Analyst / MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

Sven Pauly, Managing Partner

"I develop innovative concepts for our clients, which actively contributes to their success."

With many years of experience in TV news production, Sven Pauly specializes in reporting, rule communication of listed companies as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, with CROSS ALLIANCE since 2016.
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production