Media training

Camera? Microphone? Interview? Stage fright is natural when appearing in public. Professionals use the adrenalin as motivation. Even experienced decision-makers don’t stand in front of the camera every day.

CROSS ALLIANCE Finanzkommunikation

We’ll prepare you for your public appearances

We enhance your presence and optimise your knowledge to allow you to present complex subjects and activities to the financial and business media in a convincing and targeted way.

Make an on-stage public appearance for your company and reach business partners, customers and employees in an effective way.

We analyze your strengths and weaknesses in public speaking. We focus on gestures and facial expressions, body language, speech tempo, intonation and correct breathing. In this way, we further develop your individual style of expression and appearance at the microphone or in front of the camera. Afterwards, you will be able to handle interview situations calm and serene and concentrate fully on your core messages.

Our media trainers draw on their decades of experience in front of the camera and the microphone and pass their expertise directly on to you. Previous work experience as news anchors, crisis reporters, studio presenters and political reporters have prepared our professionals for a whole host of different situations. They will prepare you effectively for your public appearance in one-on-one coaching sessions.

Marc Bächle, Senior Consultant

"Designing a customised communication strategy for clients is what drives me. Their success is my reward."

As a business and financial journalist and consultant in IR/PR communication for many years, Marc Bächle combines the know-how of both sides. Listed companies benefit from this both in their IR activities and in their regular communication.

Senior Consultant at CROSS ALLIANCE since 2022
Five years full-time editor at the business and investor magazine FOCUS-MONEY
Four years consultant in the field of investor relations and corporate communications
Political Scientist (M.A.) / LMU Munich
Public Affairs Manager / Quadriga University Berlin
Social Media Manager / University of Applied Sciences Upper Austria – Munich Marketing Academy

T: +49 89 125 09 03 32

Markus Horntrich, Senior Consultant

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate
Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
Author
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

T: +49 89 125 09 03 30
M: +49 170 321 42 26

Michael Lang, Partner

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

T: +49 89 125 09 03 34

Susan Hoffmeister, Managing Director

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Director Susan Hoffmeister supports listed companies with their investor relations and ESG.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years
Extensive IPO experience

T: +49 89 125 09 03 33

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As ESG analyst and investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Head of ESG and Director, since 2019 Consultant at CROSS ALLIANCE
EFFAS Certified ESG Analyst / MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

T: +49 89 125 09 03 35

Sven Pauly, Managing Partner

"I develop innovative concepts for our clients, which actively contributes to their success."

With many years of experience in TV news production, Sven Pauly specializes in reporting, rule communication of listed companies as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, with CROSS ALLIANCE since 2016.
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production

T: +49 89 125 09 03 31