Investor RelationsMedia RelationsFinancial ReportingESGIPOCAPITAL MARKETS

CROSS ALLIANCE

What We Stand For

Financial communication
that makes an impact

Financial communication is a complex field, no matter the size of the company. With experienced professionals at your side, you can position your business successfully with investors, customers, stakeholders, and employees.

CROSS ALLIANCE

What We Stand For

Financial communication
Financial communication

Financial communication is a complex field, no matter the size of the company. With experienced professionals at your side, you can position your business successfully with investors, customers, stakeholders, and employees.

What
we do

CROSS ALLIANCE is one of Germany’s leading owner-managed agencies for strategic financial and corporate communications. We advise companies and their senior leaders on all communication challenges – with trust, independence, and at eye level.

Our strength lies in developing and executing tailor-made communication strategies: from investor relations, financial reporting, IPO and capital markets communication to ESG advisory, annual general meetings, and crisis communication. Our work is grounded in deep capital market expertise, a strong understanding of regulatory requirements, and many years of operational experience.

We are dedicated to quality. Our clients are exclusively served by experienced IR and communications experts, including seasoned executives of listed companies, as well as financial and business journalists and ESG analysts. Coupled with our strong network across the financial community, including investors, analysts, journalists, law firms, and banks, we ensure your messages are heard and have a real impact in the capital market.

CROSS ALLIANCE stands for:

  • A highly qualified team with first-class capital market expertise
  • Personal senior advisory services at eye level
  • Tailor-made communication strategies
  • Excellent connections in the media, investor community and financial institutions

Whether already listed or preparing for an IPO:

We support you in all phases of your capital market communications – effectively, professionally and reliably.

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Let's talk

We would be happy to discuss – without any obligation – how we can support your financial, corporate and sustainability communications. Give us a call or send us an email. We will get back to you right away.

Bahnhofstraße 98
D-82166 Gräfelfing/Munich

E: info@crossalliance.de
P: +49 89 125 09 03 30

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The
Team

From the moment you engage with us, you will be assigned a dedicated contact person who will support you with any challenges you may face. If necessary, we will bring in additional experts from either the CROSS ALLIANCE team or our extensive network of external professionals. This approach gives our agency its name and ensures optimal support for every communication strategy measure. Whatever you are planning, we will support you on your path to success.

Meet the entire team
Susan HoffmeisterManaging Director
Sven PaulyManaging Partner
Sara PintoHead of ESG & Director CROSS ALLIANCE / CEO ESG ALLIANCE

We develop equity stories. We would be delighted to develop yours as well.

Our clients value our personal approach. Although they have a designated contact person, they always have access to the entire team and the full range of its members' experience. This is what sets us apart from the competition. To maintain this high standard of advisory quality, we keep our client base selective and provide exclusive support. This enables us to build business relationships based on trust and genuine identification.

Alexandra Hachenberg, Senior Consultant

"Satisfied customers are my motivation. For me, service is more than just a promise!"

Alexandra Hachenberg joined the CROSS ALLIANCE team in January 2025. Previously, she spent over 16 years in a responsible position and as a project manager, advising on, organizing, and planning annual general meetings before, during, and after the event. She also has extensive experience in publication management, particularly for listed companies.

Senior Consultant at CROSS ALLIANCE since 2025

2007 – 2023 at Better Orange IR & HV AG, most recently as Senior Consultant specializing in Annual General Meetings

Extensive experience in project and publication management as well as editing

Sven Jagusch, Senior Consultant

"Progress, in the interest of the client and the agency, is our top priority."

Sven Jagusch joined CROSS ALLIANCE at the beginning of 2024. Previously, he was an editor for the weekly stock market publications "Die Vorstandswoche" and "Nebenwerte-Journal Extra" at the financial publishing house Nebenwerte Nachrichten AG. Before that, Sven Jagusch helped build an innovation and digitalization service provider, particularly through leading and implementing client projects in various industries.

Senior Investor Relations Consultant at CROSS ALLIANCE (Munich) since 2024

Editor at Nebenwerte Nachrichten AG (Frankfurt/Munich) from 2021 to 2023

2016 to 2021 Business Development and Digital Innovation Consultant at OMM Solutions (Stuttgart)

Sven Jagusch holds a Master's degree in Economics.

Irmi Aigner, Senior Consultant

"Authentic, credible and comprehensible – that's how corporate communication should be!"

As an investor relations expert with many years of experience at listed companies, Irmi Aigner is particularly committed to supporting her clients in establishing and developing authentic communication.

Business Administration Graduate
12 years at Sky Deutschland (formerly Premiere AG), most recently as Head of Investor Relations
5 years Head of Investor Relations & Corporate Communications, FinTech company
Extensive experience in Finance & Accounting as well as auditing (PwC)
IPO experience

Markus Horntrich, Senior Consultant

“My principle for your optimal performance in all communication matters: Get up early, tackle things with vigor, and work professionally.”

Markus Horntrich is a passionate stock market enthusiast and, as a former editor-in-chief, has many years of experience in financial journalism and an extensive network as a basis for all facets of PR/IR communication.

Economist
Self-employed as a PR/IR consultant and senior consultant at CROSS ALLIANCE
Book author
19 years at the investment magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not a short-term storm in a teacup, but building a long-term reputation.

Since 2000, Michael Knecht has advised and supported listed and unlisted small and medium-sized enterprises (SMEs), as well as MDAX and DAX companies, on all aspects of financial communication and investor relations. Since October 2023, he has been Director of Investor Relations at CROSS ALLIANCE. His expertise ranges from day-to-day investor relations tasks and IPOs to bond issues, compensation reports, reporting, and shareholder magazines.

Director of Investor Relations at CROSS ALLIANCE since 2023
2012 to 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 to 2011 Senior Consultant at Ascendo Management
From 2000 to 2007, various consulting positions at Buchanan Capital Group
Economist (Diplom-Volkswirt / LMU Munich)

Dr. Götz Schlegtendal, Managing Partner

"Communication is a matter of trust – in the message, with the recipient, and in the collaboration."

Dr. Götz Schlegtendal, who holds a doctorate in economics, advises and supports companies to build reputation on the capital market and generate value.

Managing Partner at CROSS ALLIANCE since 2023.

From 2019 to 2023, Götz Schlegtendal was responsible for capital market communications and sustainability, as well as corporate communications projects, at Instinctif Germany's Munich office. As a partner, he advised listed and unlisted companies in the areas of financial and corporate communications, reporting, crisis communications, capital measures, and sustainability.

From 2009 to 2019, Kirchhoff Consult, initially in Munich, then in Hamburg.

From 2005 to 2009, Head of Investor Relations and Public Relations at the financial services provider Lloyd Fonds AG.

Worked at Kirchhoff Consult in the area of ​​Reporting/Publishing from 2000 to 2005.

Studies in economics and doctorate

Michael Lang, Partner

“As a former editor-in-chief and passionate journalist, it is particularly important to me that our clients are perceived optimally in the press.”

As a long-time business journalist, Michael Lang uses his extensive network in the financial community to achieve the best media relations for his clients.

Partner of the CROSS ALLIANCE since 2013
Self-employed in the field of investor relations since 2010
4 years as IR Manager at IBS AG (Prime Standard)
10 years as an editorial board member of the financial magazine DER AKTIONÄR (awarded "Investor Magazine of the Year" in 2010), including 3 years each as editor-in-chief and deputy editor-in-chief.
15 years of experience in financial journalism
Diploma in Business Mathematics, University of Bayreuth

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

“My motto is: ‘Creating value through communication’. My international professional training helps me in implementing this. In this way, I achieve the best result together with and for the customer.”

As an ESG analyst and investor relations expert, Sara Pinto places particular emphasis on providing intensive advice to her clients and on strategic communication within the CROSS ALLIANCE team. Her area of ​​expertise is sustainability.

Head of ESG and Director, Consultant at CROSS ALLIANCE since 2019
EFFAS Certified ESG Analyst / M.A. Business Administration & Management
Five years as a Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for the development of a sustainability strategy, implementation of ESG criteria in corporate communications and sustainability reporting. Language skills: Italian (native speaker), German, English, Spanish

Sven Pauly, Managing Partner

“I develop innovative concepts for our clients. In doing so, I actively contribute to their success.”

Sven Pauly has many years of experience in TV news production and specializes in reporting, regular communication of listed companies, as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, at CROSS ALLIANCE since 2016
M.A. Corporate Communications/PR
Consultant for Investor Relations and Corporate Communications
Extensive experience in capital market consultingw
Tätigkeiten in Designated Sponsoring und Public Affairs
More than 10 years of experience in TV news production

Susan Hoffmeister, CEO

“I support every company with its communication just as I support my own. That is my greatest motivation.”

Managing partner Susan Hoffmeister advises listed companies in the areas of investor relations and ESG.

Founder & Managing Director CROSS ALLIANCE communication GmbH
Certified Business Administrator, BA in Finance & Accounting, MBA
Self-employed entrepreneur in the field of investor relations since 2006
Supervisory Board member qualified by Deutsche Börse since 2017
Supervisory Board of LEHNER INVESTMENTS AG
5 years Head of Corporate Communications at Siemens London
6 years as Head of IR at various listed companies in the software and IT industry
Extensive IPO experience