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NeXR Technologies SE and ROSE Bikes introduce innovative body scanner to determine optimal bike frame size

Berlin, 17 May 2022
NeXR Technologies SE (XETRA: NXR) has presented another application of its innovative scanner technology at the opening of ROSE Bike’s Bike and Service World in Cologne, Germany. The two companies collaborated to further develop NeXR Technologies’ 3D Instagraph Fusion III body scanner for individual measurement for the bike market. Together with the German bicycle manufacturer and omnichannel retailer, NeXR expanded its scanning technology to calculate the optimal frame size and ideal setting of lifestyle and performance bikes for customers according to individual body measurements.
In the Cologne flagship store, ROSE Bikes customers can be measured in seconds and contact-free by scanning in the Fusion III body scanner. The resulting avatar, a lifelike digital twin with exact body measurements, allows customers to select the optimal size and settings for their bike. At the same time, the avatars simplify future purchases of bicycles. In this way, NeXR Technologies and ROSE Bikes are taking consulting provided in bicycle retail to a new level of service with the avatar-based calculation of frame sizes.
Based on its modular architecture, the hardware and software developed in-house by NeXR Technologies is technically capable of integrating further add-ons into the calculation, such as an additional weighing and related body analysis process for a more precise evaluation of training progress or the connection to an online store for a custom-fit selection of cycling apparel.
Markus Peuler, Managing Director of NeXR Technologies SE: „In our collaboration with ROSE Bikes, we have successfully launched another use case of our Avatar.Cloud. In doing so, we replace and standardize manual measurement to calculate frame size. At the same time, we noticeably improve the customer experience as the process is fast and contactless. Our technology makes hundreds of measurement processes significantly more accurate, faster and more convenient, proving once again the scalability potential of our solution in online and brick-and-mortar retail.”
Tim Böker, Director Retail Rose Bikes, explains: “We are relentlessly pursuing new avenues and are always looking for new sparring partners to help us achieve our growth goals by simplifying buying processes and improving the customer experience, among other things. NeXR Technologies won us over with their technology for calculating the optimal frame size. 100 measurement points compared to twelve with manual measurement offer us completely new possibilities to perfectly adapt our bikes to the needs of our customers. We’re excited to see our customers’ reactions and plan to roll out the measurement stations to more stores.”
About NeXR Technologies
NeXR Technologies SE is a Berlin-based publicly listed company (XETRA: NXR) providing B2B solutions for virtual economies using Extended Reality (XR) technologies. The core of its portfolio is to offer photo-real 3D avatar creation, virtual body measurement, virtual fitting, motion capture, and virtual reality solutions. In this course, NeXR develops two distinct platforms that integrate avatars – so-called digital twins – into cloud solutions: Avatar.Cloud offers Avatars with precise body measuring and imaging solutions in virtual fitting rooms and fitness tracking applications. Event.Cloud integrates avatars and green screen capturing into virtual stages and environments through the Unreal Engine. These hybrid technological solutions are developed and serviced live by our motion capture and virtual production studio, enabling NeXR Technologies to produce fully immersive and interactive events such as virtual concerts, virtual keynotes, and virtual educational formats, which can either be streamed in both virtual reality and virtual production platforms such as Twitch, TikTok, and Youtube, live!
For more information, please visit www.nexr-technologies.com.
About ROSE Bikes
Rose Bikes is a customer-focused cycling brand from Bocholt (Germany) which enables people to have great cycling experiences. The family business with 480 employees is focused on their own premium-quality mobility and performance cycling products, that are developed and assembled at their headquarters and distributed throughout Europe. This multi-award-winning company is a leader in omnichannel commerce and connects online and offline touchpoints in terms of curation, guidance and service. The wide range of products and services can be experienced online and in-person at the ROSE Stores in Germany, from Bocholt to Cologne, Berlin to Munich, as well as in Switzerland at Lake Zurich, and in many cooperative stores.
For further information, please contact:
NeXR Technologies SE
Sven Pauly, CROSS ALLIANCE communication GmbH
sp@crossalliance.de
www.crossalliance.de
Phone: +49 (0) 89 125 09 03-31

Linda Lenz

"Creativity and perfection are not mutually exclusive, but complementary."

IR Consultant at CROSS ALLIANCE since 2021.
Linda Lenz’s core competencies are public and influencer relations as well as project management.
With a a M.Sc. degree in Strategic Communication and PR and a B.A. in English Studies and Communication and Media Studies, she is fully committed to her clients because she always insists on doing the job right.
4 years of experience in Public Relations and Influencer Relations expertise in the Automotive and Energy Special Supporter ESG industries.

Jens Jüttner

"Designing a customised communication strategy for clients is what drives me. Their success is my reward."

Jens Jüttner has extensive experience in news and business journalism across all presentation formats and channels. As an investor relations consultant, he devotes his energies to the regular communications of listed companies and also provides support with their media relations activities.

Senior Consultant at CROSS ALLIANCE since 2018
BA in Journalism / Banking Officer
Five years as a member of the editorial team of business and investor magazine FOCUS-MONEY
Three years as Head of Department for “Week”
Extensive experience in writing advertorials
Shortlisted for the Alternative Media Prize 2013
Social Media Manager (Chambers of Industry and Commerce) – final project: Development of a hybrid social media campaign for LinkedIn and Twitter for an IR and media agency

T: +49 89 125 09 03 32

Markus Horntrich

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate

Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
Author
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

T: +49 89 125 09 03 30
M: +49 170 321 42 26

Michael Lang

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

T: +49 89 125 09 03 34

Susan Hoffmeister

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Partner Susan Hoffmeister supports listed companies with their investor relations.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years

Extensive IPO experience
T: +49 89 125 09 03 33

Sara Pinto

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As an investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Consultant at CROSS ALLIANCE since 2019

MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY

Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

T: +49 89 125 09 03 35

Sven Pauly

"I develop innovative concepts for our clients, which actively contributes to their success."

Investor relations consultant Sven Pauly has extensive experience in TV news production, and specialises in reporting and regular communications for listed companies.

Senior Consultant at CROSS ALLIANCE since 2016
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production

T: +49 89 125 09 03 31