Euro Battery Minerals

Eurobattery Minerals with results of representative survey: Every second German considers buying an electric or hybrid car

• 48% are willing to pay a higher price for sustainable battery production.

• 57% support more mining in Europe for critical minerals.

Stockholm, 25 August 2022 – The mining company Eurobattery Minerals AB (Nordic Growth Market: “BAT” and Börse Stuttgart: “EBM”; in short: “EBM”, “Eurobattery” or “the Company”), announced the results of its electric car and sustainability survey today. The survey, commissioned by Eurobattery Minerals and conducted by YouGov, delivers the answer on how end customers, i.e. car buyers, feel about critical minerals (lithium, cobalt, nickel, and copper) from countries like Congo, Chile, China or Russia – where decent working conditions, environmental protection or the prohibition of child labour do not play a major role.

The results of the representative survey show that sustainability is the top priority for most people considering the purchase of an electric or hybrid car. The willingness of German citizens to buy an electric or hybrid car as their next car has also increased by 18% compared to the previous year. Whereas last year 66% categorically refused to even think about buying or leasing an electric or hybrid car, this year only 48% did so. The main results of the survey are:

• 69% of respondents consider sustainability very important to important when buying an electric or hybrid car.

• Fair working conditions along the supply chain are very important to important for 59%.

• 53% attach importance to uncritical countries of origin for the components of an e-car.

• For 85%, the price of an electric or hybrid car is very important to important, for 83% the range is.

• 48% of respondents would be willing to pay a higher price for the car if the battery components were produced more sustainably.

• 57% of respondents are in favour of increased mining of battery minerals in Europe – i.e., more mines – to reduce dependence on China.

• 48% of respondents do not own an electric or hybrid car, neither want to lease nor are thinking about buying or leasing. Compared to a very similar Eurobattery Minerals survey in 2021, this is 18% fewer Germans than last year.

“We had a similar survey done a year ago and were curious to see what had changed in the mindset of the citizens due to inflation, gas and electricity crisis and Ukraine war. It showed that many more people are now thinking about buying an electric car and that their main motivation is the sustainable production of all components – especially the battery. An astonishing 57% of respondents were in favour of more mining in Europe to ensure decent working conditions and respect for the environment when mining critical minerals. This is a clear vote and should give politicians food for thought,” says Roberto García Martínez, CEO of Eurobattery Minerals.

About the survey

The survey was conducted by the analysis institute YouGov in the period from 3 to 5 August 2022. The survey is based on a total of 2051 online interviews with German citizens aged 18 and over from the YouGov Panel Germany. The members of the panel have agreed to participate in online interviews.
The survey can be viewed in the appendix of the release (see below).

About Eurobattery Minerals

Eurobattery Minerals AB is a Swedish mining company listed on Swedish Nordic Growth Market (BAT) and German Börse Stuttgart (EBM). With the vision to make Europe self-sufficient in responsibly mined battery minerals, the company’s focus is to realize numerous nickel-cobalt-copper projects in Europe to supply critical raw materials and, as such, power a cleaner world.
Please visit for more information. Feel free to follow us on LinkedIn and Twitter as well.

Contact Eurobattery Minerals AB
Roberto García Martínez – CEO

Contact Investor Relations

Augment Partners AB is the mentor to Eurobattery Minerals AB: Phone: +46 (0) 86 042 255, e-mail:

Linda Lenz

"Creativity and perfection are not mutually exclusive, but complementary."

IR Consultant at CROSS ALLIANCE since 2021.
Linda Lenz’s core competencies are public and influencer relations as well as project management.
With a a M.Sc. degree in Strategic Communication and PR and a B.A. in English Studies and Communication and Media Studies, she is fully committed to her clients because she always insists on doing the job right.
4 years of experience in Public Relations and Influencer Relations expertise in the Automotive and Energy Special Supporter ESG industries.

Jens Jüttner

"Designing a customised communication strategy for clients is what drives me. Their success is my reward."

Jens Jüttner has extensive experience in news and business journalism across all presentation formats and channels. As an investor relations consultant, he devotes his energies to the regular communications of listed companies and also provides support with their media relations activities.

Senior Consultant at CROSS ALLIANCE since 2018
BA in Journalism / Banking Officer
Five years as a member of the editorial team of business and investor magazine FOCUS-MONEY
Three years as Head of Department for “Week”
Extensive experience in writing advertorials
Shortlisted for the Alternative Media Prize 2013
Social Media Manager (Chambers of Industry and Commerce) – final project: Development of a hybrid social media campaign for LinkedIn and Twitter for an IR and media agency

T: +49 89 125 09 03 32

Markus Horntrich

"My maxim to ensure optimum performance on all your communications issues: Get up early, give it your all and work hard."

Markus Horntrich is a stock market enthusiast and, as a former editor-in-chief, has extensive experience in financial journalism and a broad network, which he uses as a basis for all aspects of PR/IR communication.

Economics graduate
Self-employed PR/IR consultant and Senior Consultant at CROSS ALLIANCE
19 years at investor magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

T: +49 89 125 09 03 30
M: +49 170 321 42 26

Michael Lang

"As a former editor-in-chief and full-blooded journalist, a matter particularly close to my heart is ensuring that our clients get noticed in just the right way in the media."

As an experienced business journalist, Michael Lang uses his extensive network in the financial community to give clients the best media relations.

Partner at CROSS ALLIANCE since 2013
Self-employed professional in investor relations since 2010
Head of IR at IBS AG (Prime Standard) for four years
Ten years as a member of the editorial team of financial magazine DER AKTIONÄR (“2010 award for investor magazine of the year”), acting as editor-in-chief and deputy editor-in-chief, in both positions for three years
15 years of experience in financial journalism
Degree in Business Mathematics, Bayreuth University

T: +49 89 125 09 03 34

Susan Hoffmeister

"I support every company with communication just as I do my own. That's my biggest motivation."

Managing Director Susan Hoffmeister supports listed companies with their investor relations and ESG.

Founder & Managing Director of CROSS ALLIANCE communication GmbH
Degree in Business Administration, BA in Finance & Accounting, MBA
Self-employed entrepreneur in investor relations since 2006
Deutsche Börse qualified Supervisory Board member since 2017
Member of the Supervisory Board of LEHNER INVESTMENTS AG
Head of Corporate Communications at Siemens London for five years
Head of IR at various listed companies in the software and IT industry for six years
Extensive IPO experience

T: +49 89 125 09 03 33

Sara Pinto

"My motto is 'Create value through communication'. My international professional background helps me to achieve this. I work with clients to get them the best results."

As ESG analyst and investor relations expert and member of the Cross Alliance team, Sara Pinto places particular emphasis on providing her clients with in-depth consultations and on strategic communication. Her specialist area is sustainability.

Head of ESG and Director, since 2019 Consultant at CROSS ALLIANCE
EFFAS Certified ESG Analyst / MA in Business Administration & Management
Five years as Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for sustainability strategy development, implementation of ESG criteria in corporate communications, and sustainability reporting
Language proficiency: Italian (mother tongue), German, English, Spanish

T: +49 89 125 09 03 35

Sven Pauly

"I develop innovative concepts for our clients, which actively contributes to their success."

With many years of experience in TV news production, Sven Pauly specializes in reporting, rule communication of listed companies as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, with CROSS ALLIANCE since 2016.
MA in Corporate Communications/PR
Consultant for investor relations and corporate communications
Extensive experience in capital market consultation
Has held roles in designated sponsoring and public affairs
Over ten years of experience in TV news production

T: +49 89 125 09 03 31