It works best when
everyone does what they do best.
everyone does what they do best.

From the moment you engage with us, you will be assigned a dedicated contact person who will support you with any challenges you may face. If necessary, we will bring in additional experts from either the CROSS ALLIANCE team or our extensive network of external professionals. This approach gives our agency its name and ensures optimal support for every communication strategy measure. Whatever you are planning, we will support you on your path to success.

Our Partners

Strategic Capital Markets

Reichert Capital Partners

Together with our partner Reichert Capital Partners, we work successfully at the interface between companies and investors. Founder Jochen Reichert has been active in the capital markets for more than 25 years and brings in-depth expertise in strategic capital market topics such as investor targeting, equity story, fundamental analysis, corporate finance, and cost of capital. He has gained extensive experience across the capital market ecosystem, as a sell-side equity analyst, portfolio advisor, investor, and IR consultant. With RCP25.COM, he perfectly complements our advisory portfolio, enabling tailor-made solutions and sustainable success in capital market communications.

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Sustainability reporting

ESG ALLIANCE

With ESG ALLIANCE, we make your company resilient and future-proof!
True to the name CROSS ALLIANCE, we also offer a comprehensive network of experiences ESG partners who support you across all dimensions of ESG advisory services.
ESG ALLIANCE is your ideal partner for the strategic integration of sustainability into your organisation – from concrete implementation and internal and external communication to compliance with legal requirements. We support you in the change management process and help you identify ESG risks and turn them into opportunities – particularly concerning climate change.
Our services go far beyond sustainability reporting. The ESG ALLIANCE portfolio includes, among other things:

  • Development of individual sustainability strategies
  • Creation and implementation of codes of conduct (for employees and business partners/suppliers)
  • Strategic workshops on sustainability management
  • Advisory services on compliance and governance issues
  • Risk analysis and management
  • Independent assessment of your ESG communications, including the award of an ESG seal

Would you like to learn more about our solutions? Contact us using the contact form at https://esgalliance.com/.

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Capital market conferences

HIT – Hamburg Investors Days

The Hamburg Investors Days (HIT) is the leading capital market conference in northern Germany for small and mid-cap companies from the DACH region. The Hamburg Investors Days is organised by Montega AG, one of the most prominent independent research firms with a strong focus on German SMEs. Montega’s coverage universe includes stocks from the MDAX, TecDAX and SDAX, as well as further selected small cap stocks, and is constantly expanded through successful stock picking. Hamburg Investors Days is supported by CROSS ALLIANCE communication GmbH.

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Social Media Animation

Paradots

In collaboration with our partner Paradots, we translate complex capital market and ESG topics into creative, concise, and visually appealing social media formats, bringing investor relations to life in the digital space.

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Public Relations

Newskontor

In partnership with NEWSKONTOR, a PR agency specialising in business and finance, we provide targeted, high-quality advice on all communication matters. This ensures the best-in-class advisory services.

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Corporate Finance

Aalto Capital

In close cooperation with our partner Aalto Capital, we develop customised solutions for bonds and debentures for international clients. Aalto Capital is a trusted advisor for corporate finance, capital markets, and M&A transactions. Aalto Capital operates from offices in London, Munich, Helsinki, Stockholm, Zurich, and New York.

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Expertise

Investor Relations

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Public Relations

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Capital Markets

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Financial Reporting

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Annual General Meetings

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ESG/CSR

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Let's talk

We would be happy to discuss – without any obligation – how we can support your financial, corporate and sustainability communications. Give us a call or send us an email. We will get back to you right away.

Bahnhofstraße 98
D-82166 Gräfelfing/Munich

E: info@crossalliance.de
P: +49 89 125 09 03 30

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Alexandra Hachenberg, Senior Consultant

"Satisfied customers are my motivation. For me, service is more than just a promise!"

Alexandra Hachenberg joined the CROSS ALLIANCE team in January 2025. Previously, she spent over 16 years in a responsible position and as a project manager, advising on, organizing, and planning annual general meetings before, during, and after the event. She also has extensive experience in publication management, particularly for listed companies.

Senior Consultant at CROSS ALLIANCE since 2025

2007 – 2023 at Better Orange IR & HV AG, most recently as Senior Consultant specializing in Annual General Meetings

Extensive experience in project and publication management as well as editing

Sven Jagusch, Senior Consultant

"Progress, in the interest of the client and the agency, is our top priority."

Sven Jagusch joined CROSS ALLIANCE at the beginning of 2024. Previously, he was an editor for the weekly stock market publications "Die Vorstandswoche" and "Nebenwerte-Journal Extra" at the financial publishing house Nebenwerte Nachrichten AG. Before that, Sven Jagusch helped build an innovation and digitalization service provider, particularly through leading and implementing client projects in various industries.

Senior Investor Relations Consultant at CROSS ALLIANCE (Munich) since 2024

Editor at Nebenwerte Nachrichten AG (Frankfurt/Munich) from 2021 to 2023

2016 to 2021 Business Development and Digital Innovation Consultant at OMM Solutions (Stuttgart)

Sven Jagusch holds a Master's degree in Economics.

Irmi Aigner, Senior Consultant

"Authentic, credible and comprehensible – that's how corporate communication should be!"

As an investor relations expert with many years of experience at listed companies, Irmi Aigner is particularly committed to supporting her clients in establishing and developing authentic communication.

Business Administration Graduate
12 years at Sky Deutschland (formerly Premiere AG), most recently as Head of Investor Relations
5 years Head of Investor Relations & Corporate Communications, FinTech company
Extensive experience in Finance & Accounting as well as auditing (PwC)
IPO experience

Markus Horntrich, Senior Consultant

“My principle for your optimal performance in all communication matters: Get up early, tackle things with vigor, and work professionally.”

Markus Horntrich is a passionate stock market enthusiast and, as a former editor-in-chief, has many years of experience in financial journalism and an extensive network as a basis for all facets of PR/IR communication.

Economist
Self-employed as a PR/IR consultant and senior consultant at CROSS ALLIANCE
Book author
19 years at the investment magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not a short-term storm in a teacup, but building a long-term reputation.

Since 2000, Michael Knecht has advised and supported listed and unlisted small and medium-sized enterprises (SMEs), as well as MDAX and DAX companies, on all aspects of financial communication and investor relations. Since October 2023, he has been Director of Investor Relations at CROSS ALLIANCE. His expertise ranges from day-to-day investor relations tasks and IPOs to bond issues, compensation reports, reporting, and shareholder magazines.

Director of Investor Relations at CROSS ALLIANCE since 2023
2012 to 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 to 2011 Senior Consultant at Ascendo Management
From 2000 to 2007, various consulting positions at Buchanan Capital Group
Economist (Diplom-Volkswirt / LMU Munich)

Dr. Götz Schlegtendal, Managing Partner

"Communication is a matter of trust – in the message, with the recipient, and in the collaboration."

Dr. Götz Schlegtendal, who holds a doctorate in economics, advises and supports companies to build reputation on the capital market and generate value.

Managing Partner at CROSS ALLIANCE since 2023.

From 2019 to 2023, Götz Schlegtendal was responsible for capital market communications and sustainability, as well as corporate communications projects, at Instinctif Germany's Munich office. As a partner, he advised listed and unlisted companies in the areas of financial and corporate communications, reporting, crisis communications, capital measures, and sustainability.

From 2009 to 2019, Kirchhoff Consult, initially in Munich, then in Hamburg.

From 2005 to 2009, Head of Investor Relations and Public Relations at the financial services provider Lloyd Fonds AG.

Worked at Kirchhoff Consult in the area of ​​Reporting/Publishing from 2000 to 2005.

Studies in economics and doctorate

Michael Lang, Partner

“As a former editor-in-chief and passionate journalist, it is particularly important to me that our clients are perceived optimally in the press.”

As a long-time business journalist, Michael Lang uses his extensive network in the financial community to achieve the best media relations for his clients.

Partner of the CROSS ALLIANCE since 2013
Self-employed in the field of investor relations since 2010
4 years as IR Manager at IBS AG (Prime Standard)
10 years as an editorial board member of the financial magazine DER AKTIONÄR (awarded "Investor Magazine of the Year" in 2010), including 3 years each as editor-in-chief and deputy editor-in-chief.
15 years of experience in financial journalism
Diploma in Business Mathematics, University of Bayreuth

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

“My motto is: ‘Creating value through communication’. My international professional training helps me in implementing this. In this way, I achieve the best result together with and for the customer.”

As an ESG analyst and investor relations expert, Sara Pinto places particular emphasis on providing intensive advice to her clients and on strategic communication within the CROSS ALLIANCE team. Her area of ​​expertise is sustainability.

Head of ESG and Director, Consultant at CROSS ALLIANCE since 2019
EFFAS Certified ESG Analyst / M.A. Business Administration & Management
Five years as a Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for the development of a sustainability strategy, implementation of ESG criteria in corporate communications and sustainability reporting. Language skills: Italian (native speaker), German, English, Spanish

Sven Pauly, Managing Partner

“I develop innovative concepts for our clients. In doing so, I actively contribute to their success.”

Sven Pauly has many years of experience in TV news production and specializes in reporting, regular communication of listed companies, as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, at CROSS ALLIANCE since 2016
M.A. Corporate Communications/PR
Consultant for Investor Relations and Corporate Communications
Extensive experience in capital market consultingw
Tätigkeiten in Designated Sponsoring und Public Affairs
More than 10 years of experience in TV news production

Susan Hoffmeister, CEO

“I support every company with its communication just as I support my own. That is my greatest motivation.”

Managing partner Susan Hoffmeister advises listed companies in the areas of investor relations and ESG.

Founder & Managing Director CROSS ALLIANCE communication GmbH
Certified Business Administrator, BA in Finance & Accounting, MBA
Self-employed entrepreneur in the field of investor relations since 2006
Supervisory Board member qualified by Deutsche Börse since 2017
Supervisory Board of LEHNER INVESTMENTS AG
5 years Head of Corporate Communications at Siemens London
6 years as Head of IR at various listed companies in the software and IT industry
Extensive IPO experience