Capital Markets

Are you planning an initial public offering or capital market transactions? Then you should ensure effective positioning from the outset with a convincing presentation to the financial community.

Your path to success on the stock market and beyond

With CROSS ALLIANCE, your messages reach the audiences that matter most. We have successfully supported companies through their IPOs and know precisely which levers to pull to generate the desired attention.

IPO communication – Individual, Strategic, Effective

An Initial Public Offering (IPO) is one of the most complex and high-profile steps a company can take. It involves managing a wide range of stakeholders, coordinating complex processes and developing a compelling equity story that convinces institutional investors and builds trust.

Our approach:
We work with you to develop a strong capital market story that resonates with investors and analysts – and accompany you through the entire IPO process: from preparation and registration to the roadshow and the first day of trading, and onwards communication in your new day-to-day role as a listed company and beyond.

What sets us apart:

Our clients value our personal, committed advisory approach. You benefit from a dedicated contact person while also drawing on the full expertise of our experienced team. This combination of personal support and strategic depth clearly sets us apart from the competition. To maintain this high quality standard, we work with a selected number of clients – individually, exclusively and with full commitment.

→

Support for IPOs, capital increases and bond issues

→

Development of a clear, investor-friendly equity story and overarching communication strategy

→

Communication planning across all phases (pre-IPO, IPO, post-IPO)

→

Preparation of investor presentations, Q&A documents and positioning documents

→

Development and placement of the IPO media story

→

Coordination of press interviews and background discussions

→

Targeted investor outreach through our established network – tailored to the company's investment case

→

Employee communication before and during the IPO

Let's talk

We would be happy to discuss – without any obligation – how we can support your financial, corporate and sustainability communications. Give us a call or send us an email. We will get back to you right away.

Bahnhofstraße 98
D-82166 Gräfelfing/Munich

E: info@crossalliance.de
P: +49 89 125 09 03 30

Read more

Alexandra Hachenberg, Senior Consultant

"Satisfied customers are my motivation. For me, service is more than just a promise!"

Alexandra Hachenberg joined the CROSS ALLIANCE team in January 2025. Previously, she spent over 16 years in a responsible position and as a project manager, advising on, organizing, and planning annual general meetings before, during, and after the event. She also has extensive experience in publication management, particularly for listed companies.

Senior Consultant at CROSS ALLIANCE since 2025

2007 – 2023 at Better Orange IR & HV AG, most recently as Senior Consultant specializing in Annual General Meetings

Extensive experience in project and publication management as well as editing

Sven Jagusch, Senior Consultant

"Progress, in the interest of the client and the agency, is our top priority."

Sven Jagusch joined CROSS ALLIANCE at the beginning of 2024. Previously, he was an editor for the weekly stock market publications "Die Vorstandswoche" and "Nebenwerte-Journal Extra" at the financial publishing house Nebenwerte Nachrichten AG. Before that, Sven Jagusch helped build an innovation and digitalization service provider, particularly through leading and implementing client projects in various industries.

Senior Investor Relations Consultant at CROSS ALLIANCE (Munich) since 2024

Editor at Nebenwerte Nachrichten AG (Frankfurt/Munich) from 2021 to 2023

2016 to 2021 Business Development and Digital Innovation Consultant at OMM Solutions (Stuttgart)

Sven Jagusch holds a Master's degree in Economics.

Irmi Aigner, Senior Consultant

"Authentic, credible and comprehensible – that's how corporate communication should be!"

As an investor relations expert with many years of experience at listed companies, Irmi Aigner is particularly committed to supporting her clients in establishing and developing authentic communication.

Business Administration Graduate
12 years at Sky Deutschland (formerly Premiere AG), most recently as Head of Investor Relations
5 years Head of Investor Relations & Corporate Communications, FinTech company
Extensive experience in Finance & Accounting as well as auditing (PwC)
IPO experience

Markus Horntrich, Senior Consultant

“My principle for your optimal performance in all communication matters: Get up early, tackle things with vigor, and work professionally.”

Markus Horntrich is a passionate stock market enthusiast and, as a former editor-in-chief, has many years of experience in financial journalism and an extensive network as a basis for all facets of PR/IR communication.

Economist
Self-employed as a PR/IR consultant and senior consultant at CROSS ALLIANCE
Book author
19 years at the investment magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not a short-term storm in a teacup, but building a long-term reputation.

Since 2000, Michael Knecht has advised and supported listed and unlisted small and medium-sized enterprises (SMEs), as well as MDAX and DAX companies, on all aspects of financial communication and investor relations. Since October 2023, he has been Director of Investor Relations at CROSS ALLIANCE. His expertise ranges from day-to-day investor relations tasks and IPOs to bond issues, compensation reports, reporting, and shareholder magazines.

Director of Investor Relations at CROSS ALLIANCE since 2023
2012 to 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 to 2011 Senior Consultant at Ascendo Management
From 2000 to 2007, various consulting positions at Buchanan Capital Group
Economist (Diplom-Volkswirt / LMU Munich)

Dr. Götz Schlegtendal, Managing Partner

"Communication is a matter of trust – in the message, with the recipient, and in the collaboration."

Dr. Götz Schlegtendal, who holds a doctorate in economics, advises and supports companies to build reputation on the capital market and generate value.

Managing Partner at CROSS ALLIANCE since 2023.

From 2019 to 2023, Götz Schlegtendal was responsible for capital market communications and sustainability, as well as corporate communications projects, at Instinctif Germany's Munich office. As a partner, he advised listed and unlisted companies in the areas of financial and corporate communications, reporting, crisis communications, capital measures, and sustainability.

From 2009 to 2019, Kirchhoff Consult, initially in Munich, then in Hamburg.

From 2005 to 2009, Head of Investor Relations and Public Relations at the financial services provider Lloyd Fonds AG.

Worked at Kirchhoff Consult in the area of ​​Reporting/Publishing from 2000 to 2005.

Studies in economics and doctorate

Michael Lang, Partner

“As a former editor-in-chief and passionate journalist, it is particularly important to me that our clients are perceived optimally in the press.”

As a long-time business journalist, Michael Lang uses his extensive network in the financial community to achieve the best media relations for his clients.

Partner of the CROSS ALLIANCE since 2013
Self-employed in the field of investor relations since 2010
4 years as IR Manager at IBS AG (Prime Standard)
10 years as an editorial board member of the financial magazine DER AKTIONÄR (awarded "Investor Magazine of the Year" in 2010), including 3 years each as editor-in-chief and deputy editor-in-chief.
15 years of experience in financial journalism
Diploma in Business Mathematics, University of Bayreuth

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

“My motto is: ‘Creating value through communication’. My international professional training helps me in implementing this. In this way, I achieve the best result together with and for the customer.”

As an ESG analyst and investor relations expert, Sara Pinto places particular emphasis on providing intensive advice to her clients and on strategic communication within the CROSS ALLIANCE team. Her area of ​​expertise is sustainability.

Head of ESG and Director, Consultant at CROSS ALLIANCE since 2019
EFFAS Certified ESG Analyst / M.A. Business Administration & Management
Five years as a Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for the development of a sustainability strategy, implementation of ESG criteria in corporate communications and sustainability reporting. Language skills: Italian (native speaker), German, English, Spanish

Sven Pauly, Managing Partner

“I develop innovative concepts for our clients. In doing so, I actively contribute to their success.”

Sven Pauly has many years of experience in TV news production and specializes in reporting, regular communication of listed companies, as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, at CROSS ALLIANCE since 2016
M.A. Corporate Communications/PR
Consultant for Investor Relations and Corporate Communications
Extensive experience in capital market consultingw
Tätigkeiten in Designated Sponsoring und Public Affairs
More than 10 years of experience in TV news production

Susan Hoffmeister, CEO

“I support every company with its communication just as I support my own. That is my greatest motivation.”

Managing partner Susan Hoffmeister advises listed companies in the areas of investor relations and ESG.

Founder & Managing Director CROSS ALLIANCE communication GmbH
Certified Business Administrator, BA in Finance & Accounting, MBA
Self-employed entrepreneur in the field of investor relations since 2006
Supervisory Board member qualified by Deutsche Börse since 2017
Supervisory Board of LEHNER INVESTMENTS AG
5 years Head of Corporate Communications at Siemens London
6 years as Head of IR at various listed companies in the software and IT industry
Extensive IPO experience