Privacy Policy

1. Data Protection at a Glance

General Information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in the privacy policy set out below this text.

Data Collection on our Website
Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. The operator’s contact details can be found in the imprint of this website.

How do we collect your data?

Some data is collected when you provide it to us. This may include, for example, data you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction, restriction or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you may contact us at any time using the address provided in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

2. General Information and Mandatory Information
Privacy Policy
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g. communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Responsible Entity
The responsible entity for data processing on this website is:

CROSS ALLIANCE communication GmbH
Susan Hoffmeister
Bahnhofstraße 98
82166 Graefelfing / Munich Germany

Telephone: +49 89 125 09 03 33
Email: sh@crossalliance.com

The responsible entity is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses or similar).

Withdrawal of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You may withdraw consent already given at any time. An informal notification by email to us is sufficient. The lawfulness of data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of data protection violations, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the state data protection officer of the federal state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to Data Portability
You have the right to receive data that we process automatically on the basis of your consent or in fulfilment of a contract, either for yourself or for transfer to a third party, in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will only be carried out insofar as it is technically feasible.

SSL or TLS Encryption
This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the website operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser address bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Restriction and Deletion
Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, and, where applicable, a right to correction, restriction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you may contact us at any time using the address provided in the imprint.

Objection to Promotional Emails
The use of contact data published as part of the imprint obligation for sending unsolicited advertising and information materials is hereby expressly objected to. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example via spam emails.

3. Data Collection on Our Website
Cookies
Some of the website pages use so-called cookies. Cookies do not cause any damage to your device and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your device and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit.

You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are required to carry out electronic communication processes or to provide certain functions requested by you (e.g. shopping basket functionality) are stored on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Other cookies (e.g. cookies used to analyse your browsing behaviour) are addressed separately in this privacy policy.

Server Log Files
The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.

The legal basis for data processing is Article 6(1)(f) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Alexandra Hachenberg, Senior Consultant

"Satisfied customers are my motivation. For me, service is more than just a promise!"

Alexandra Hachenberg joined the CROSS ALLIANCE team in January 2025. Previously, she spent over 16 years in a responsible position and as a project manager, advising on, organizing, and planning annual general meetings before, during, and after the event. She also has extensive experience in publication management, particularly for listed companies.

Senior Consultant at CROSS ALLIANCE since 2025

2007 – 2023 at Better Orange IR & HV AG, most recently as Senior Consultant specializing in Annual General Meetings

Extensive experience in project and publication management as well as editing

Sven Jagusch, Senior Consultant

"Progress, in the interest of the client and the agency, is our top priority."

Sven Jagusch joined CROSS ALLIANCE at the beginning of 2024. Previously, he was an editor for the weekly stock market publications "Die Vorstandswoche" and "Nebenwerte-Journal Extra" at the financial publishing house Nebenwerte Nachrichten AG. Before that, Sven Jagusch helped build an innovation and digitalization service provider, particularly through leading and implementing client projects in various industries.

Senior Investor Relations Consultant at CROSS ALLIANCE (Munich) since 2024

Editor at Nebenwerte Nachrichten AG (Frankfurt/Munich) from 2021 to 2023

2016 to 2021 Business Development and Digital Innovation Consultant at OMM Solutions (Stuttgart)

Sven Jagusch holds a Master's degree in Economics.

Irmi Aigner, Senior Consultant

"Authentic, credible and comprehensible – that's how corporate communication should be!"

As an investor relations expert with many years of experience at listed companies, Irmi Aigner is particularly committed to supporting her clients in establishing and developing authentic communication.

Business Administration Graduate
12 years at Sky Deutschland (formerly Premiere AG), most recently as Head of Investor Relations
5 years Head of Investor Relations & Corporate Communications, FinTech company
Extensive experience in Finance & Accounting as well as auditing (PwC)
IPO experience

Markus Horntrich, Senior Consultant

“My principle for your optimal performance in all communication matters: Get up early, tackle things with vigor, and work professionally.”

Markus Horntrich is a passionate stock market enthusiast and, as a former editor-in-chief, has many years of experience in financial journalism and an extensive network as a basis for all facets of PR/IR communication.

Economist
Self-employed as a PR/IR consultant and senior consultant at CROSS ALLIANCE
Book author
19 years at the investment magazine DER AKTIONÄR
8 years as editor-in-chief at DER AKTIONÄR

Michael Knecht, Director Investor Relations

Communication is an endurance sport – the goal is not a short-term storm in a teacup, but building a long-term reputation.

Since 2000, Michael Knecht has advised and supported listed and unlisted small and medium-sized enterprises (SMEs), as well as MDAX and DAX companies, on all aspects of financial communication and investor relations. Since October 2023, he has been Director of Investor Relations at CROSS ALLIANCE. His expertise ranges from day-to-day investor relations tasks and IPOs to bond issues, compensation reports, reporting, and shareholder magazines.

Director of Investor Relations at CROSS ALLIANCE since 2023
2012 to 2023 Senior Consultant Investor Relations at Instinctif Germany,
2011/2012 Senior Consultant at Haubrok Investor Relations
2007 to 2011 Senior Consultant at Ascendo Management
From 2000 to 2007, various consulting positions at Buchanan Capital Group
Economist (Diplom-Volkswirt / LMU Munich)

Dr. Götz Schlegtendal, Managing Partner

"Communication is a matter of trust – in the message, with the recipient, and in the collaboration."

Dr. Götz Schlegtendal, who holds a doctorate in economics, advises and supports companies to build reputation on the capital market and generate value.

Managing Partner at CROSS ALLIANCE since 2023.

From 2019 to 2023, Götz Schlegtendal was responsible for capital market communications and sustainability, as well as corporate communications projects, at Instinctif Germany's Munich office. As a partner, he advised listed and unlisted companies in the areas of financial and corporate communications, reporting, crisis communications, capital measures, and sustainability.

From 2009 to 2019, Kirchhoff Consult, initially in Munich, then in Hamburg.

From 2005 to 2009, Head of Investor Relations and Public Relations at the financial services provider Lloyd Fonds AG.

Worked at Kirchhoff Consult in the area of ​​Reporting/Publishing from 2000 to 2005.

Studies in economics and doctorate

Michael Lang, Partner

“As a former editor-in-chief and passionate journalist, it is particularly important to me that our clients are perceived optimally in the press.”

As a long-time business journalist, Michael Lang uses his extensive network in the financial community to achieve the best media relations for his clients.

Partner of the CROSS ALLIANCE since 2013
Self-employed in the field of investor relations since 2010
4 years as IR Manager at IBS AG (Prime Standard)
10 years as an editorial board member of the financial magazine DER AKTIONÄR (awarded "Investor Magazine of the Year" in 2010), including 3 years each as editor-in-chief and deputy editor-in-chief.
15 years of experience in financial journalism
Diploma in Business Mathematics, University of Bayreuth

Sara Pinto, Head of ESG & Director CROSS ALLIANCE / Managing Director ESG ALLIANCE

“My motto is: ‘Creating value through communication’. My international professional training helps me in implementing this. In this way, I achieve the best result together with and for the customer.”

As an ESG analyst and investor relations expert, Sara Pinto places particular emphasis on providing intensive advice to her clients and on strategic communication within the CROSS ALLIANCE team. Her area of ​​expertise is sustainability.

Head of ESG and Director, Consultant at CROSS ALLIANCE since 2019
EFFAS Certified ESG Analyst / M.A. Business Administration & Management
Five years as a Market Research Manager at FOCUS-MONEY
Extensive experience in B2B sales
Expert in CSR and ESG – contact person for the development of a sustainability strategy, implementation of ESG criteria in corporate communications and sustainability reporting. Language skills: Italian (native speaker), German, English, Spanish

Sven Pauly, Managing Partner

“I develop innovative concepts for our clients. In doing so, I actively contribute to their success.”

Sven Pauly has many years of experience in TV news production and specializes in reporting, regular communication of listed companies, as well as in the areas of equity/debt investor relations and dual/multiple listings.

Head of Financial Reporting and Director, at CROSS ALLIANCE since 2016
M.A. Corporate Communications/PR
Consultant for Investor Relations and Corporate Communications
Extensive experience in capital market consultingw
Tätigkeiten in Designated Sponsoring und Public Affairs
More than 10 years of experience in TV news production

Susan Hoffmeister, CEO

“I support every company with its communication just as I support my own. That is my greatest motivation.”

Managing partner Susan Hoffmeister advises listed companies in the areas of investor relations and ESG.

Founder & Managing Director CROSS ALLIANCE communication GmbH
Certified Business Administrator, BA in Finance & Accounting, MBA
Self-employed entrepreneur in the field of investor relations since 2006
Supervisory Board member qualified by Deutsche Börse since 2017
Supervisory Board of LEHNER INVESTMENTS AG
5 years Head of Corporate Communications at Siemens London
6 years as Head of IR at various listed companies in the software and IT industry
Extensive IPO experience